If not, why not?
A random sampling of Center for Verification and Evaluation (CVE)-certified businesses showed that 35% of CVE businesses fail to take advantage of this important, and free, marketing tool.
Displaying that CVE logo lets buyers know you are vetted, and that you take your business seriously.
Potential clients know you had the organizational skills to produce the documentation of between 11 and 19 sections of requirements in the manner required.
They know your books are in order, you meet licensing requirements, and you understand and have committed to abide by strict government regulations.
Yes, the main point of your website should be to explain and sell your product and services first.
But don’t miss the golden opportunity to display your hard-earned CVE certification as a bonus discriminator.
If your CVE logo isn’t currently displayed, schedule 15 minutes today, and request your webmaster load that logo to the appropriate place, or load it yourself. And to make it even easier, here are copies of the CVE logos, so copy and paste yours to your site now.
Once you’ve done this, post your website link in the comments to this CVE Logo blog post to offer others ideas to as to where it can be placed and to let the community know what you do.
Valerie Ormond, Chief Executive Officer, Veteran Writing Services, LLC